Three years ago, Lauren Singer decided to completely stop making trash.
Incredibly, every single piece of rubbish Lauren’s produced since then fits inside a single 450g Mason jar. Most of us would throw away more in just one day.
Adopting the Zero Waste philosophy has completely changed Lauren’s lifestyle. She’s learned to make her own beauty products and switched to shopping in bulk or at farmers’ markets. She buys only secondhand clothes, refuses single-use products and has dramatically downsized the stuff in her house.
And now she’s turning that lifestyle into a business.
Last year Lauren noticed that while people loved the natural recipes she was publishing on her Trash is for Tossers blog, many believed they didn’t have time to make products themselves.
She wondered: “Could I fill that gap?”
Lauren started crowdfunding to create a natural cleaning product company and in just one month raised an incredible $42,000. It was more than enough to launch her business and also gave her the courage to quit her job and fully throw herself into her passion.
Lauren’s an incredibly inspiring example of the awesomeness that comes when you live what you love and she has loads of wisdom on how to turn your passion into a thriving career.
In this interview Lauren shares:
+ How she turned her zero waste lifestyle into a popular blog and then a start-up business with thousands of backers.
+ The one guest post on major green living website that catapulted her into the public spotlight.
+ How she secured an astonishing $42,000 in crowdfunding to launch her own business making natural laundry powder.
+ How breaking major goals down into small, easily achievable baby steps helps ease fear in every part of her life — from transitioning to a Zero Waste lifestyle to launching her own business.
+ Why she believes “following what feels good” is the number one way to find happiness and success.
+ Her three-step process to a more minimalist life with less waste (and how this lifestyle will save you money and make you happier and healthier).
+ Plus loads of other goodness.
Listen to the podcast
+ Bonus: If you’d like to hear more from Lauren, check out her recent TEDx talk.
My favourite quote from Lauren’s interview is:
Resources Lauren mentions in this interview:
+ I haven’t made any trash in two years, here’s what my life is like — the Mind Body Green article Lauren wrote in November 2014, which went viral just before her crowdfunding campaign launched.
+ The Simply Co on Kickstarter — the crowdfunding platform Lauren used to raise almost $42,000 for her start-up business selling natural laundry detergent.
+ Bea Johnson’s Zero Waste Home blog, which was the catalyst for Lauren moving from using less plastic to adopting a fully zero waste lifestyle.
+ Sustain, a company making sustainable fair-trade condoms. Created by Lauren’s university professor Jeffrey Hollender, who inspired her to make positive change via creating her own business.
Connect with Lauren at:
- Website: Trash is for Tossers and The Simply Co
- Instagram: @trashisfortossers and @thesimplyco
- Facebook: /TrashisForTossers and /thesimplyco
What is your biggest take-away from this conversation with Lauren? Share it with us in the comments below.
One last little thing…
And if you love what you hear, we’d be super grateful if you’d leave a rating and review telling us what you think.