Meet Alex Olsen. She’s a travel-obsessed gypsy, a talented jewellery designer and the founder and co-owner of Violet Gray Design, an intentional jewellery label from Gold Coast, Australia.
If you’re a lover of crystals I hazard a guess that you’ve probably stumbled across this beauty’s creations long before now.
I can honestly say I have never spoken with anyone quite like Alex. She is a rare combination of positivity, beauty, authenticity and tell-it-like-it-is raw honesty. I walked away from this interview floating on air.
Alex’s story begins in the world of broadcast media, a far cry from her creative pursuits of today. She openly admits that her desire to work in journalism stemmed from the need to appear successful and attractive, to obtain external validation. She soon realised journalism was not for her and, after a brief moment of soul-searching, she rekindled her life-long passion for creating jewellery.
From humble beginnings at jewellery market stalls, to launching a business with less than $800 in her bank account and nothing more than a box of beads and crystals, to building a unique and mind-blowingly popular jewellery brand based on honesty, integrity, purpose and passion, this woman’s story is a shining example of the power behind heart-based, passion-fuelled living.
Alex now spends her days with her sister and Violet Gray co-owner, Fran, creating jewels from inside their freshly renovated 1977 Viscount caravan studio in the Gold Coast hinterland.
Hold onto your belief system, it’s in for a bumpy ride, as Alex shares her thoughts on life and business.
In this interview Alex shares:
+ How she had to let go of the pride and ego attached to her media career in order to move into her new life as a jewellery designer.
+ How she launched Violet Gray Design with less than $800 in her bank account and nothing more than a box of beads and crystals.
+ The importance of embracing ease and flow to create a life you love.
+ How she still suffers from financial fear at times and what she does to combat it.
+ The problem with social media and why she believes it encourages separation and division.
+ Effective methods for dealing with self-deprecating thoughts, fear-based emotions and comparison.
+ Her daily rituals and 3-step writing practice for clearing the mind and staying centred.
+ How to work with your chakras and intuition to improve your physical, emotional and spiritual states.
+ And a whole bunch more.
Listen to the podcast
My favourite quote from Alex’s interview is:
Resources Alex mentions in this interview:
+ Wabi-Sabi Well with Brieann Boal, personal training sessions intended to integrate physical, emotional and spiritual elements and help you reconnect and return to a healthy state of balance.
+ Violet Gray chakra necklaces – Alex wears a chakra necklace as a tactile reminder to connect to her chakras throughout the day.
Connect with Alex at:
What is your biggest take-away from this conversation with Alex? Share it with us in the comments below.
One last little thing…
And if you love what you hear, we’d be super grateful if you’d leave a rating and review telling us what you think.
Loads of magical love to you,