{Podcast 004} Alex Olsen: jewellery designer and Violet Gray Design founder

Alex Olsen Podcast

Meet Alex Olsen. She’s a travel-obsessed gypsy, a talented jewellery designer and the founder and co-owner of Violet Gray Design, an intentional jewellery label from Gold Coast, Australia.

If you’re a lover of crystals I hazard a guess that you’ve probably stumbled across this beauty’s creations long before now.

I can honestly say I have never spoken with anyone quite like Alex. She is a rare combination of positivity, beauty, authenticity and tell-it-like-it-is raw honesty. I walked away from this interview floating on air.

Alex’s story begins in the world of broadcast media, a far cry from her creative pursuits of today. She openly admits that her desire to work in journalism stemmed from the need to appear successful and attractive, to obtain external validation. She soon realised journalism was not for her and, after a brief moment of soul-searching, she rekindled her life-long passion for creating jewellery.

From humble beginnings at jewellery market stalls, to launching a business with less than $800 in her bank account and nothing more than a box of beads and crystals, to building a unique and mind-blowingly popular jewellery brand based on honesty, integrity, purpose and passion, this woman’s story is a shining example of the power behind heart-based, passion-fuelled living.

Alex now spends her days with her sister and Violet Gray co-owner, Fran, creating jewels from inside their freshly renovated 1977 Viscount caravan studio in the Gold Coast hinterland.

Hold onto your belief system, it’s in for a bumpy ride, as Alex shares her thoughts on life and business.

In this interview Alex shares:

+ How she had to let go of the pride and ego attached to her media career in order to move into her new life as a jewellery designer.

+ How she launched Violet Gray Design with less than $800 in her bank account and nothing more than a box of beads and crystals.

+ The importance of embracing ease and flow to create a life you love.

+ How she still suffers from financial fear at times and what she does to combat it.

+ The problem with social media and why she believes it encourages separation and division.

+ Effective methods for dealing with self-deprecating thoughts, fear-based emotions and comparison.

+ Her daily rituals and 3-step writing practice for clearing the mind and staying centred.

+ How to work with your chakras and intuition to improve your physical, emotional and spiritual states.

+ And a whole bunch more.

Listen to the podcast

Listen via iTunes Listen via Stitcher

My favourite quote from Alex’s interview is:

Alex Olsen's "enjoy your minutes'" quote

Resources Alex mentions in this interview:

+ Wabi-Sabi Well with Brieann Boal, personal training sessions intended to integrate physical, emotional and spiritual elements and help you reconnect and return to a healthy state of balance.

+ Violet Gray chakra necklaces – Alex wears a chakra necklace as a tactile reminder to connect to her chakras throughout the day.

Connect with Alex at:

What is your biggest take-away from this conversation with Alex? Share it with us in the comments below.

Long grey divider

One last little thing…

The easiest way to make sure you don’t miss one of these incredible interviews is to hit subscribe on iTunes or Stitcher Radio so each new episode automatically downloads to your device.

And if you love what you hear, we’d be super grateful if you’d leave a rating and review telling us what you think.

Loads of magical love to you,


, , , ,

4 Responses to {Podcast 004} Alex Olsen: jewellery designer and Violet Gray Design founder

  1. Fran May 8, 2015 at 5:39 am #

    Gorgeous interview girls! I feel so inspired 🙂 x

    • Alana May 8, 2015 at 12:30 pm #

      Hi Fran! Woot woot! That’s EXACTLY what we were hoping for. Isn’t Alex just amazing? Thank you for your kind words and support! Big hugs to you xx


  1. June Link Fest | One Infinite Life - June 30, 2015

    […] Podcast :: Interview with Alex Olsen on She Makes Magic. […]

  2. Inspiration for wild-hearted women – using my quiet - June 22, 2016

    […] the Violet Gray community is one of the warmest and kindest out there. Again, founder Alex’s SMM podcast has been my favourite so far. If you’re interested in finding out more about spirituality and […]