Today, a conversation with Kelley Sheenan, founder of the delightful Australian eco fashion and lifestyle magazine, Peppermint.
It was while pregnant with her son that Kelley first began to take an interest in sustainable fashion. That curiosity eventually grew into an all-consuming obsession that turned her life upside-down.
Back then, Kelley was moderately happy working as a graphic designer and selling clothing at local markets in New Zealand. Then, someone mentioned green cotton. What does that even mean, she wondered?
After moving to Australia, and trying her hand at everything from selling car batteries to telemarketing for charities, Kelley decided to launch a sustainable fashion magazine.
Friends told her she was crazy. Print was dead, they said. Besides, it was 2008 and the world was in the grip of financial crisis – a terrible time to launch a new business.
Still, Kelley would not be dissuaded. She was driven by a burning desire, a feeling that she just had to pursue this, no matter what.
In this podcast, Kelley talks about her journey, about how she launched a magazine with a zero dollar budget, how she coped on the brink of financial failure and amid marital breakdown, and how she embraced fear and overcame impostor syndrome.
Kelley says she’s determined to show people the dark side of the textile industry but in a positive way that inspires action.
I think that’s what I love most about Peppermint Magazine. It doesn’t shy away from the big issues, yet, amid a sea of negative media, Peppermint reminds us that there really are so many good people out there doing incredibly good things.
In this interview Kelley shares:
+ How she launched Peppermint Magazine from a zero-dollar budget and what kept her going as she faced extreme financial pressure and doubt from those closest to her.
+ Why she believes we all need to know more about sustainable fashion.
+ How learning the principals of mindfulness has helped her cope with overwhelm, divorce and anxiety.
+ Why she believes quitting your job to follow your dreams might not be the best idea after all – and what she recommends instead.
+ How she’s made Peppermint Magazine financially stable as other media organisations worldwide battle plummeting profits.
Listen to the podcast
My favourite quote from Kelley’s interview is:
Resources Kelley mentions in this interview:
+ Peppermint’s Magazine School, which offers tips, tricks and inspiration for creatives and entrepreneurs wanting to build heart-led, meaningful businesses.
+ Wake Up Project, an Australian organisation celebrating mindful living and leadership.
+ Yoga Studio app for mobile phones.
+ China Blue documentary film about sweatshop conditions in Chinese clothing factories.
+ Wal-Mart: The High Cost of Low Price documentary film exposing Wal-Mart’s unscrupulous business practices.
Connect with Kelley at:
- Websites: Peppermint Magazine, Side Order of Glad, Calmer Chameleon
- Instagram: @peppermintmagazine, @sideorderofglad, @calmerchameleon
- Facebook: /peppermintmag, /sideorderofglad, /calmerchameleon
What is your biggest take-away from this conversation with Kelley? Share it with us in the comments below.
One last little thing…
And if you love what you hear, we’d be super grateful if you’d leave a rating and review telling us what you think.